# Anchor Text

> The visible, clickable text in a hyperlink.

Source: https://anotherseoguru.com/en/glossary/anchor-text

Anchor text is the visible, clickable text of a hyperlink that provides context about the linked page's content. Search engines use anchor text to understand what the destination page is about.

## Example

In 'Read our <a href="/guide">complete SEO guide</a>', the anchor text is 'complete SEO guide'.

## How to apply it

Use varied, natural anchor text. Mix branded, exact-match, partial-match, and generic anchors. Avoid over-optimized anchor text which looks manipulative.

> **Pro tip:** An unnatural anchor text profile (too many exact-match keywords) is a red flag for Google's spam algorithms.

## Related terms

- [Backlink](https://anotherseoguru.com/en/glossary/backlink)
- [Internal Linking](https://anotherseoguru.com/en/glossary/internal-linking)