# Backlink

> A link from one website to another, signaling trust and authority.

Source: https://anotherseoguru.com/en/glossary/backlink

A backlink (also called inbound link or incoming link) is a hyperlink from one website to another. Search engines view backlinks as votes of confidence, using them as a key ranking factor to determine page authority and relevance.

## Example

A tech blog linking to your software review: '<a href="https://yoursite.com/review">Check out this detailed review</a>'

## How to apply it

Focus on earning links from high-authority, relevant sites. Create linkable assets (studies, tools, guides), do outreach, guest post strategically, and build relationships in your niche.

> **Pro tip:** One link from a high-authority site in your niche is worth more than 100 links from random low-quality sites.

## Related terms

- [Anchor Text](https://anotherseoguru.com/en/glossary/anchor-text)
- [Domain Authority (DA)](https://anotherseoguru.com/en/glossary/domain-authority)
- [Link Equity (Link Juice)](https://anotherseoguru.com/en/glossary/link-equity)
- [Dofollow Link](https://anotherseoguru.com/en/glossary/dofollow)