# Bounce Rate

> The percentage of visitors who leave after viewing only one page.

Source: https://anotherseoguru.com/en/glossary/bounce-rate

Bounce rate measures the percentage of single-page sessions where users left your site without interacting further. While not a direct ranking factor, high bounce rates may indicate content that doesn't satisfy user intent.

## Example

1,000 visitors, 600 left after one page = 60% bounce rate. Blogs often have 70-90% bounce rate (normal), e-commerce should be 20-45%.

## How to apply it

Reduce bounce rate by: matching search intent, improving page speed, adding compelling CTAs, using internal links, improving content quality, and optimizing mobile experience.

> **Pro tip:** Bounce rate without context is meaningless. A single-page site or a page that fully answers the query will have high bounce rate - and that's fine.

## Related terms

- [Dwell Time](https://anotherseoguru.com/en/glossary/dwell-time)
- [Pogo-sticking](https://anotherseoguru.com/en/glossary/pogo-sticking)