# Competitor Analysis

> Researching competitor SEO strategies and performance.

Source: https://anotherseoguru.com/en/glossary/competitor-analysis

SEO competitor analysis involves studying competitors' organic search performance, keyword rankings, backlink profiles, content strategies, and technical implementations to identify opportunities and inform your strategy.

## Example

Analysis shows competitor ranks for 500 keywords you don't, has 3x your backlinks, but poor Core Web Vitals you can beat.

## How to apply it

Identify true SERP competitors (not just business competitors), analyze their top content, find their backlink sources, identify content gaps, study their site structure.

> **Pro tip:** Your real competitors are whoever ranks for your target keywords - not necessarily your business competitors. A blog might outrank you, not a rival company.

## Related terms

- [Content Gap Analysis](https://anotherseoguru.com/en/glossary/content-gap-analysis)