# CTR (Click-Through Rate)

> The percentage of impressions that resulted in clicks.

Source: https://anotherseoguru.com/en/glossary/ctr

Click-through rate (CTR) is the ratio of clicks to impressions, expressed as a percentage. It measures how often people who see your listing in search results actually click through to your website.

## Example

500 clicks ÷ 10,000 impressions × 100 = 5% CTR. Average CTR for position 1 is ~28%, position 10 is ~2.5%.

## How to apply it

Improve CTR by: writing compelling titles with power words, adding numbers/dates, using emotional triggers, testing different meta descriptions, earning rich snippets.

> **Pro tip:** CTR varies by position. Compare your CTR to expected CTR for your position. If you're underperforming, focus on title/description optimization.

## Related terms

- [Clicks](https://anotherseoguru.com/en/glossary/clicks)
- [Impressions](https://anotherseoguru.com/en/glossary/impressions)
- [Title Tag](https://anotherseoguru.com/en/glossary/title-tag)
- [Meta Description](https://anotherseoguru.com/en/glossary/meta-description)