# Domain Authority (DA)

> A metric predicting a website's ability to rank, based on its backlink profile.

Source: https://anotherseoguru.com/en/glossary/domain-authority

Domain Authority is a third-party score that estimates how likely a website is to rank in search results. It's calculated based on the quantity and quality of backlinks, scored from 1-100.

## Example

Wikipedia has DA 100, while a new blog might have DA 10-20. Higher DA sites pass more value when linking to you.

## How to apply it

Build DA by earning quality backlinks, creating valuable content, and maintaining a clean link profile. Focus on your niche authority rather than raw DA numbers.

> **Pro tip:** DA is a third-party metric, not a Google ranking factor. Use it comparatively within your niche, not as an absolute target.

## Related terms

- [Backlink](https://anotherseoguru.com/en/glossary/backlink)
- [Link Equity (Link Juice)](https://anotherseoguru.com/en/glossary/link-equity)