# Dwell Time

> How long a user spends on your page before returning to search results.

Source: https://anotherseoguru.com/en/glossary/dwell-time

Dwell time is the duration between when a user clicks on a search result and when they return to the SERP. It's a potential user engagement signal - longer dwell time suggests the content satisfied the user's query.

## Example

User clicks your result, spends 5 minutes reading, then goes back to Google. Dwell time = 5 minutes.

## How to apply it

Increase dwell time by: creating comprehensive content, using engaging multimedia, improving readability, adding table of contents, using internal links to keep users on site.

> **Pro tip:** Dwell time isn't directly measurable in analytics. Use 'time on page' as a proxy, but remember it's not identical - dwell time specifically measures return to SERP.

## Related terms

- [Bounce Rate](https://anotherseoguru.com/en/glossary/bounce-rate)
- [Pogo-sticking](https://anotherseoguru.com/en/glossary/pogo-sticking)