# Entity SEO

> Optimization focused on entities (people, places, things) rather than keywords.

Source: https://anotherseoguru.com/en/glossary/entity-seo

Entity SEO is the practice of optimizing for how search engines understand and connect entities - specific people, places, organizations, concepts, and things. It's about being recognized as a definitive entity in your space.

## Example

When you search 'Elon Musk', Google shows a Knowledge Panel because it understands Elon Musk as an entity connected to Tesla, SpaceX, etc.

## How to apply it

Build consistent brand mentions, claim Knowledge Panels, use Organization schema, get Wikipedia presence (if notable), maintain consistent information across platforms.

> **Pro tip:** Entities are how Google connects information across the web. Building entity recognition means your brand becomes part of Google's understanding of topics.

## Related terms

- [Knowledge Panel](https://anotherseoguru.com/en/glossary/knowledge-panel)
- [Structured Data (Schema)](https://anotherseoguru.com/en/glossary/structured-data)