# Geo-Targeting

> Delivering content or results based on a user's geographic location.

Source: https://anotherseoguru.com/en/glossary/geo-targeting

Geo-targeting is the practice of delivering different content, ads, or search results to users based on their geographic location. In SEO, it involves optimizing for specific locations and ensuring search engines understand your target areas.

## Example

A national pizza chain showing different locations and menus based on whether you're searching from New York or Los Angeles.

## How to apply it

Use hreflang for international targeting, create location-specific landing pages, implement LocalBusiness schema, set geographic target in GSC (if applicable).

> **Pro tip:** For multi-location businesses, don't create thin doorway pages. Each location page should have unique, valuable content about that specific location.

## Related terms

- [Local Keywords](https://anotherseoguru.com/en/glossary/local-keywords)
- [Hreflang](https://anotherseoguru.com/en/glossary/hreflang)