# Google Analytics 4 (GA4)

> Google's free web analytics platform for tracking user behavior.

Source: https://anotherseoguru.com/en/glossary/google-analytics

Google Analytics 4 is Google's analytics platform that tracks website traffic, user behavior, conversions, and more. It uses event-based tracking and machine learning to provide insights about your audience and their journey.

## Example

GA4 shows organic traffic drives 60% of your conversions, with users visiting an average of 3 pages before purchasing.

## How to apply it

Set up proper conversion tracking, connect with GSC, create custom reports for SEO metrics, use segments to analyze organic traffic separately.

> **Pro tip:** Link GA4 with GSC to combine behavior data with search performance. This helps identify which rankings actually drive conversions.

## Related terms

- [Organic Traffic](https://anotherseoguru.com/en/glossary/organic-traffic)
- [Conversion Rate](https://anotherseoguru.com/en/glossary/conversion-rate)