# Google Business Profile (GBP)

> Free Google tool for managing your business's appearance in search and maps.

Source: https://anotherseoguru.com/en/glossary/google-business-profile

Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence across Google Search and Maps. It displays business information, hours, reviews, photos, and posts.

## Example

When someone searches 'pizza near me', GBP determines which businesses appear in the Local Pack with their hours, ratings, and location.

## How to apply it

Complete every field, choose accurate categories, add high-quality photos, post regularly, respond to all reviews, enable messaging, keep hours updated.

> **Pro tip:** Add products/services with descriptions and prices. Many businesses skip this, but it helps you appear for more specific local searches.

## Related terms

- [Local Pack](https://anotherseoguru.com/en/glossary/local-pack)
- [NAP (Name, Address, Phone)](https://anotherseoguru.com/en/glossary/nap)