# HTTPS

> Secure version of HTTP that encrypts data between browser and server.

Source: https://anotherseoguru.com/en/glossary/https

HTTPS (Hypertext Transfer Protocol Secure) encrypts data transmitted between a user's browser and your web server. It's a confirmed Google ranking factor and essential for user trust, especially for sites handling sensitive information.

## Example

https://www.example.com (secure) vs http://www.example.com (not secure)

## How to apply it

Get an SSL certificate (free via Let's Encrypt), redirect all HTTP to HTTPS, update internal links, update sitemap and canonical tags, check for mixed content.

> **Pro tip:** After migrating to HTTPS, monitor GSC for both versions for a few months to catch any issues.