# Image Alt Text

> Descriptive text attribute for images that helps search engines and screen readers.

Source: https://anotherseoguru.com/en/glossary/image-alt-text

Alt text (alternative text) is an HTML attribute that describes the contents of an image. It serves three purposes: accessibility for visually impaired users, context for search engines, and fallback text when images fail to load.

## Example

<img src="nike-air-max.jpg" alt="Nike Air Max 2026 running shoes in black and white colorway">

## How to apply it

Be descriptive and specific, include relevant keywords naturally, keep it under 125 characters, don't start with 'image of' or 'picture of'.

> **Pro tip:** Decorative images can use empty alt attributes (alt=""). Don't describe images that don't add informational value.