# Internal Linking

> Hyperlinks connecting pages within the same website.

Source: https://anotherseoguru.com/en/glossary/internal-linking

Internal linking is the practice of creating hyperlinks between pages on the same domain. It distributes page authority, helps users navigate, and enables search engines to discover and understand site structure and content relationships.

## Example

A blog post about 'running techniques' links to your 'best running shoes' guide using descriptive anchor text.

## How to apply it

Use descriptive anchor text, link from high-authority pages to important pages, create topic clusters, add contextual links within content, maintain a shallow site architecture.

> **Pro tip:** Audit your orphan pages regularly. Pages with no internal links pointing to them are hard for search engines to find and rank.

## Related terms

- [Anchor Text](https://anotherseoguru.com/en/glossary/anchor-text)
- [Link Equity (Link Juice)](https://anotherseoguru.com/en/glossary/link-equity)
- [Topic Clusters](https://anotherseoguru.com/en/glossary/topic-clusters)