# Keyword Clustering

> Grouping related keywords to target with a single piece of content.

Source: https://anotherseoguru.com/en/glossary/keyword-clustering

Keyword clustering is the practice of grouping semantically related keywords that share the same search intent. Instead of creating separate pages for each keyword, you target a cluster of related terms with one comprehensive piece of content.

## Example

Clustering 'running shoes for beginners', 'best first running shoes', 'starter running sneakers' into one guide targeting all three.

## How to apply it

Use SERP overlap analysis to group keywords (if 3+ same URLs rank for two keywords, they belong together). Create pillar content for clusters.

> **Pro tip:** Clustering prevents cannibalization and creates more authoritative content. One great page > five thin pages targeting similar keywords.

## Related terms

- [Topic Clusters](https://anotherseoguru.com/en/glossary/topic-clusters)