# Keywords

> Words or phrases users type into search engines to find information.

Source: https://anotherseoguru.com/en/glossary/keywords

Keywords are the terms and phrases that users enter into search engines when looking for information, products, or services. They form the foundation of SEO strategy, connecting user intent with your content.

## Example

'best running shoes for beginners', 'how to train for a marathon', 'Nike Air Max reviews'

## How to apply it

Start with seed keywords, expand using research tools, analyze competitor keywords, consider search intent, and organize into topic clusters.

> **Pro tip:** Don't just chase high-volume keywords. Focus on keywords that match your content's purpose and your audience's needs.

## Related terms

- [Long-tail Keywords](https://anotherseoguru.com/en/glossary/long-tail-keywords)
- [Search Intent](https://anotherseoguru.com/en/glossary/search-intent)
- [Keyword Difficulty](https://anotherseoguru.com/en/glossary/keyword-difficulty)
- [Search Volume](https://anotherseoguru.com/en/glossary/search-volume)