# Link Equity (Link Juice)

> The ranking value passed from one page to another through hyperlinks.

Source: https://anotherseoguru.com/en/glossary/link-equity

Link equity (colloquially 'link juice') refers to the value and authority that a hyperlink passes from one page to another. Factors affecting link equity include the linking page's authority, relevance, link placement, and anchor text.

## Example

A dofollow link from a high-authority homepage passes more equity than a nofollow link buried in a footer.

## How to apply it

Earn links from high-authority pages, ensure links are dofollow, get contextual links (within content), and build relevance between linking and linked pages.

> **Pro tip:** Links from pages with fewer outbound links pass more equity per link. A page linking to 3 sites passes more per link than one linking to 100.

## Related terms

- [Backlink](https://anotherseoguru.com/en/glossary/backlink)
- [Dofollow Link](https://anotherseoguru.com/en/glossary/dofollow)
- [Nofollow Link](https://anotherseoguru.com/en/glossary/nofollow)