# Local Pack

> A map with 3 local business listings appearing for location-based searches.

Source: https://anotherseoguru.com/en/glossary/local-pack

The Local Pack (also called Map Pack or 3-Pack) is a SERP feature displaying a map and three local business listings for queries with local intent. It appears prominently and is crucial for local businesses.

## Example

Searching 'coffee shops near me' shows a map with 3 nearby coffee shops, their ratings, hours, and directions.

## How to apply it

Optimize Google Business Profile, ensure NAP consistency, build local citations, get reviews, use local keywords, add location pages, embed Google Maps.

> **Pro tip:** Proximity is a major factor, but you can compete with businesses closer to the searcher by having better reviews, more complete profile, and stronger local signals.

## Related terms

- [Google Business Profile (GBP)](https://anotherseoguru.com/en/glossary/google-business-profile)
- [NAP (Name, Address, Phone)](https://anotherseoguru.com/en/glossary/nap)