# Local SEO

> Optimization for map pack and location-based search results.

Source: https://anotherseoguru.com/en/glossary/local-seo-term

Local SEO helps businesses appear in Google’s map pack and local results for city and “near me” queries through GBP, NAP consistency, reviews, local pages, and citations.

## Example

Ranking in the map pack for 'seo θεσσαλονικη' with a complete GBP and a dedicated Thessaloniki service page.

## How to apply it

Complete GBP fields, keep NAP identical everywhere, build location pages, collect and reply to reviews, add LocalBusiness schema.

## Related terms

- [Google Business Profile (GBP)](https://anotherseoguru.com/en/glossary/google-business-profile)
- [NAP (Name, Address, Phone)](https://anotherseoguru.com/en/glossary/nap)
- [Local Pack](https://anotherseoguru.com/en/glossary/local-pack)