# Long-tail Keywords

> Longer, more specific keyword phrases with lower volume but higher intent.

Source: https://anotherseoguru.com/en/glossary/long-tail-keywords

Long-tail keywords are longer, more specific search phrases (typically 3+ words) that have lower search volume but often higher conversion rates. They represent more specific user intent and face less competition.

## Example

'best waterproof running shoes for flat feet' vs the short-tail 'running shoes'

## How to apply it

Find long-tail variations using 'People Also Ask', related searches, forums, and keyword tools. Target them in specific content pieces and FAQ sections.

> **Pro tip:** Long-tail keywords often make up 70% of all searches. They're easier to rank for and convert better because of specific intent.

## Related terms

- [Keywords](https://anotherseoguru.com/en/glossary/keywords)
- [Search Intent](https://anotherseoguru.com/en/glossary/search-intent)
- [Keyword Difficulty](https://anotherseoguru.com/en/glossary/keyword-difficulty)