# Meta Description

> HTML attribute providing a brief summary of page content for search results.

Source: https://anotherseoguru.com/en/glossary/meta-description

A meta description is an HTML attribute that provides a concise summary of a web page's content. While not a direct ranking factor, it significantly impacts click-through rates as it appears as the snippet text under the title in search results.

## Example

<meta name="description" content="Compare the top 10 running shoes of 2026. Expert reviews, price comparisons, and buying tips to help you find your perfect pair.">

## How to apply it

Write 150-160 characters, include primary keyword naturally, add a call-to-action, make it unique per page, and match search intent.

> **Pro tip:** If Google rewrites your meta description, it means the original didn't match user intent well enough.

## Related terms

- [Title Tag](https://anotherseoguru.com/en/glossary/title-tag)
- [CTR (Click-Through Rate)](https://anotherseoguru.com/en/glossary/ctr)
- [SERP (Search Engine Results Page)](https://anotherseoguru.com/en/glossary/serp)