# NAP (Name, Address, Phone)

> Business contact information that must be consistent across the web.

Source: https://anotherseoguru.com/en/glossary/nap

NAP stands for Name, Address, and Phone number - the critical business information that should be consistent across your website, Google Business Profile, directories, and all online mentions. Inconsistency confuses search engines and hurts local rankings.

## Example

If your GBP says '123 Main St' but your website says '123 Main Street, Suite 100', that's NAP inconsistency.

## How to apply it

Audit all citations for consistency, use the exact same format everywhere, include NAP in website footer, use LocalBusiness schema, fix variations promptly.

> **Pro tip:** Create a master document with your exact NAP format. Use it when submitting to any directory or platform. Even small variations can hurt.

## Related terms

- [Local Citations](https://anotherseoguru.com/en/glossary/local-citations)
- [Google Business Profile (GBP)](https://anotherseoguru.com/en/glossary/google-business-profile)