# Nofollow Link

> A link with an attribute telling search engines not to pass ranking value.

Source: https://anotherseoguru.com/en/glossary/nofollow

A nofollow link includes the rel='nofollow' attribute, which tells search engines not to follow the link or pass link equity. Commonly used for paid links, user-generated content, and untrusted sources.

## Example

<a href="https://example.com" rel="nofollow">Sponsored Link</a>

## How to apply it

Use nofollow for: paid/sponsored links, user-generated content (comments, forums), affiliate links, and any links you don't want to vouch for.

> **Pro tip:** Google treats nofollow as a 'hint' rather than a directive. They may choose to follow and count nofollow links if deemed valuable.

## Related terms

- [Dofollow Link](https://anotherseoguru.com/en/glossary/dofollow)
- [Backlink](https://anotherseoguru.com/en/glossary/backlink)