# Organic Traffic

> Visitors who arrive at your site from unpaid search engine results.

Source: https://anotherseoguru.com/en/glossary/organic-traffic

Organic traffic consists of visitors who find your website through non-paid search engine results. It's the primary goal of SEO - increasing the quantity and quality of visitors from search engines without paying for ads.

## Example

If 10,000 monthly visitors come from Google search results (not Google Ads), that's your organic traffic.

## How to apply it

Grow organic traffic by: expanding keyword targeting, improving existing rankings, creating more content, building backlinks, fixing technical issues, and targeting featured snippets.

> **Pro tip:** Track organic traffic trends, not just absolute numbers. Seasonal businesses have natural fluctuations. Compare year-over-year for accurate growth measurement.