# Page Speed

> How fast a web page loads, affecting user experience and search rankings.

Source: https://anotherseoguru.com/en/glossary/page-speed

Page speed measures how quickly the content on a URL loads. It's a ranking factor for both desktop and mobile search, and significantly impacts user experience, bounce rates, and conversions.

## Example

A page with 2-second load time typically has 9% bounce rate; a 5-second load time increases bounce to 38%.

## How to apply it

Optimize images (WebP format, lazy loading), minify CSS/JS, enable compression, use CDN, reduce server response time, eliminate render-blocking resources.

> **Pro tip:** Focus on perceived performance. Users care about when they can interact with content, not just when everything finishes loading.

## Related terms

- [LCP (Largest Contentful Paint)](https://anotherseoguru.com/en/glossary/lcp)
- [FID (First Input Delay)](https://anotherseoguru.com/en/glossary/fid)
- [CLS (Cumulative Layout Shift)](https://anotherseoguru.com/en/glossary/cls)