# People Also Ask (PAA)

> An expandable box showing related questions users commonly search.

Source: https://anotherseoguru.com/en/glossary/people-also-ask

People Also Ask is a SERP feature that displays a list of related questions users frequently search for. When clicked, each question expands to show an answer snippet and link. New questions dynamically load as users interact.

## Example

Searching 'running shoes' shows PAA: 'What are the best running shoes for beginners?', 'How often should you replace running shoes?'

## How to apply it

Use PAA questions as content ideas, create FAQ sections addressing these questions, use question-and-answer format in content, target long-tail question keywords.

> **Pro tip:** PAA questions are gold for content planning. Each one represents real user interest and can be a section in your content or a standalone article.

## Related terms

- [Featured Snippet](https://anotherseoguru.com/en/glossary/featured-snippet)
- [Long-tail Keywords](https://anotherseoguru.com/en/glossary/long-tail-keywords)