# Pogo-sticking

> When users quickly bounce back to search results and click another result.

Source: https://anotherseoguru.com/en/glossary/pogo-sticking

Pogo-sticking occurs when a user clicks a search result, quickly returns to the SERP, and clicks a different result. It suggests the first result didn't satisfy their query - a potential negative signal.

## Example

User searches 'best coffee maker', clicks result #1, returns in 5 seconds, clicks result #2 and stays. Result #1 may have pogo-sticking issues.

## How to apply it

Match search intent precisely, answer the query quickly (don't bury the answer), improve page speed, ensure mobile-friendliness, use clear headlines.

> **Pro tip:** Put the answer to the query near the top. If users have to scroll through ads and fluff to find what they want, they'll pogo-stick back.

## Related terms

- [Bounce Rate](https://anotherseoguru.com/en/glossary/bounce-rate)
- [Dwell Time](https://anotherseoguru.com/en/glossary/dwell-time)
- [Search Intent](https://anotherseoguru.com/en/glossary/search-intent)