# Review Management

> The practice of monitoring, responding to, and encouraging customer reviews.

Source: https://anotherseoguru.com/en/glossary/review-management

Review management involves actively monitoring reviews across platforms, responding professionally to both positive and negative feedback, and implementing strategies to encourage satisfied customers to leave reviews.

## Example

Responding to a negative review: 'We're sorry about your experience. Please contact us at [email] so we can make this right.'

## How to apply it

Respond to all reviews within 24-48 hours, thank positive reviewers, address negative reviews professionally, never argue, ask happy customers for reviews at the right moment.

> **Pro tip:** Negative reviews handled well can build trust. A thoughtful response shows potential customers you care. Never buy fake reviews - Google will catch you.

## Related terms

- [Google Business Profile (GBP)](https://anotherseoguru.com/en/glossary/google-business-profile)