# Seed Keywords

> Starting keywords used to generate broader keyword lists.

Source: https://anotherseoguru.com/en/glossary/seed-keywords

Seed keywords are the foundational terms that represent your core topics, products, or services. They serve as starting points for keyword research, from which you expand to find related terms, long-tail variations, and question-based queries.

## Example

For a running shoe store: seed keywords might be 'running shoes', 'athletic footwear', 'trail running'

## How to apply it

Brainstorm core topics, check competitor home/category pages, use GSC data for existing queries, think about how customers describe your products/services.

> **Pro tip:** Don't overthink seed keywords. Start broad and let research tools reveal the opportunities. The goal is to discover keywords you didn't think of.

## Related terms

- [Competitor Analysis](https://anotherseoguru.com/en/glossary/competitor-analysis)