# SEO Reporting

> Regular reports communicating SEO performance and progress.

Source: https://anotherseoguru.com/en/glossary/seo-reporting

SEO reporting involves creating regular summaries of SEO metrics, progress toward goals, and actionable insights. Good reports translate data into business impact and guide strategy decisions.

## Example

Monthly report shows: 15% organic traffic increase, 5 new page 1 rankings, 20 backlinks acquired, 3 technical issues fixed.

## How to apply it

Report on business metrics (traffic, conversions, revenue), not just rankings. Include context, trends, actions taken, and next steps. Customize for audience.

> **Pro tip:** Executives want business impact, not rankings. Lead with 'organic traffic increased revenue by $X' not 'we moved from position 8 to 5'.

## Related terms

- [Organic Traffic](https://anotherseoguru.com/en/glossary/organic-traffic)