# SERP (Search Engine Results Page)

> The page displayed by search engines in response to a query.

Source: https://anotherseoguru.com/en/glossary/serp

A SERP is the page search engines display after a user enters a query. Modern SERPs include organic results, paid ads, featured snippets, knowledge panels, maps, images, videos, and various other features.

## Example

Searching 'best coffee maker' shows ads at top, a featured snippet, shopping results, PAA box, and organic listings - all on one SERP.

## How to apply it

Analyze SERPs for your target keywords to understand intent, identify featured snippet opportunities, assess competitor content, and plan content format.

> **Pro tip:** SERPs vary by device, location, and personalization. Check from incognito mode and different locations for accurate competitive analysis.

## Related terms

- [Featured Snippet](https://anotherseoguru.com/en/glossary/featured-snippet)