# Structured Data (Schema)

> Code markup that helps search engines understand page content and enables rich results.

Source: https://anotherseoguru.com/en/glossary/structured-data

Structured data is a standardized format (typically JSON-LD) for providing explicit information about a page's content. It helps search engines understand entities, relationships, and can trigger rich results like stars, FAQs, and product info in SERPs.

## Example

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "SEO Guide",
  "author": {"@type": "Person", "name": "John Doe"}
}

## How to apply it

Use JSON-LD format, validate with Google's Rich Results Test, implement relevant schema types (Article, Product, FAQ, HowTo), avoid spammy markup.

> **Pro tip:** Not all schema types trigger rich results. Focus on types Google explicitly supports and documents.

## Related terms

- [Rich Snippets](https://anotherseoguru.com/en/glossary/rich-snippets)