# Title Tag

> HTML element specifying a page's title for search results and browser tabs.

Source: https://anotherseoguru.com/en/glossary/title-tag

The title tag is an HTML element that defines the title of a web page. It appears in search engine results as the clickable headline and in browser tabs. Title tags are one of the most important on-page SEO factors.

## Example

<title>Best Running Shoes 2026 | Expert Reviews & Buying Guide</title>

## How to apply it

Keep titles 50-60 characters, include primary keyword near the beginning, add brand name at the end with a pipe separator, make it compelling to improve CTR.

> **Pro tip:** Use unique titles for every page. Duplicate titles confuse search engines about which page to rank.

## Related terms

- [Meta Description](https://anotherseoguru.com/en/glossary/meta-description)
- [SERP (Search Engine Results Page)](https://anotherseoguru.com/en/glossary/serp)
- [CTR (Click-Through Rate)](https://anotherseoguru.com/en/glossary/ctr)