# Topical Authority

> Being recognized as an authoritative source on a specific topic.

Source: https://anotherseoguru.com/en/glossary/topical-authority

Topical authority is the perceived expertise a website has on a particular subject area. Sites with topical authority tend to rank better for related queries because Google trusts them as comprehensive sources.

## Example

A website dedicated to running with 100+ detailed articles on training, shoes, nutrition, and injuries has topical authority in running.

## How to apply it

Cover your topic comprehensively, create content clusters, earn links from topic-relevant sites, build author expertise, update content regularly.

> **Pro tip:** You don't need authority in everything. Pick your niche and go deep. A site about 'running' will outrank a general 'sports' site for running queries.

## Related terms

- [Topic Clusters](https://anotherseoguru.com/en/glossary/topic-clusters)
- [E-E-A-T](https://anotherseoguru.com/en/glossary/e-e-a-t)