# Search performance on iPhone

> Open any search or page in detail, change dates and compare periods, and read GA4 traffic acquisition.

Source: https://anotherseoguru.com/en/help/iphone-app/search-performance

The **Insights** tab holds your reports. Its three segments are **Search Console**, **Analytics** and **AI evidence**. This article covers the first two; AI evidence has [its own guide](https://anotherseoguru.com/en/help/iphone-app/ai-visibility).

## Searches, pages, countries and devices

The Search Console segment is the full report: searches, pages, countries and devices, sortable and filterable, with share-of-clicks bars. Use the calendar button to pick **Last 7 days** up to **Last 16 months**, or a **Custom range**, and compare with the **Previous period**, the **Same period last year** or nothing.

- Filter with **Contains**, or switch to **Regex** for a Search Console regular expression. The app warns you about patterns Google doesn't support, such as lookahead.
- The **Search** tab (the magnifying glass in the tab bar) finds fixes, searches, pages and tasks for the selected site in one place.

## One search in detail

Tap any search or page to open its detail screen.

![The detail screen for one search on iPhone with clicks, impressions, CTR and position tabs, a chart against the previous period and buttons for Track rank, SERP explorer, Start content and Ask the assistant](https://anotherseoguru.com/images/iphone/search-detail.webp)
*One search over the last 28 days: metric tabs, the chart against the previous period with Google updates marked, and the next steps.*

| Part | What you can do |
| --- | --- |
| Metric tabs | Switch the chart between **Clicks**, **Impressions**, **CTR** and **Position**. A dashed line is the previous period; dots mark Google updates. |
| **Track rank** | Add the search to rank tracking. The same tracked keywords appear on the web. |
| **SERP explorer** | See the live Google top 10 for this search. See [Keywords and rankings](https://anotherseoguru.com/en/help/iphone-app/keywords-and-rankings). |
| **Start content** | Open the Content writer with the search copied, ready to paste. |
| **Ask the assistant** | Open the assistant with a question about this search already filled in. |
| Fixes and pages | Any fix in this week's plan for the search, and the pages that rank for it with their own clicks, CTR and position. |

## Traffic acquisition from GA4

The **Analytics** segment reads your Google Analytics 4 property. Connect Analytics with the same read-only Google access, then tap **Link a GA4 property** to pair it with this site.

![The Traffic acquisition report on iPhone splitting sessions into organic search, paid ads, AI assistants, direct, other websites, social, email and other referrals](https://anotherseoguru.com/images/iphone/traffic-acquisition.webp)
*Traffic acquisition: every GA4 session grouped by channel, with AI assistants as a channel of their own.*

Traffic acquisition groups sessions into **Organic search**, **Paid ads**, **AI assistants**, **Direct**, **Other websites**, **Social**, **Email** and **Other referrals**, each with a plain-language explanation. **Daily traffic** charts sessions over time, and **Export CSV** saves the rows.

> **Warning:** A fresh Analytics report costs **2 credits**; a cached one is free for an hour. GA4 sessions and Search Console clicks are different measures, so the app never adds them together.