Why we split software pricing and agency pricing (and how to choose)
Clear positioning between self-serve SEO software and done-for-you retainers — reduces confusion and improves conversion quality.
AnotherSEOGuru Editorial Team·
Most buyers do not fail because of price — they fail because they do not know what they are buying. Splitting software and agency pricing is a deliberate conversion choice.
Software: time and leverage
- You pay for seats, limits, and workflows.
- Success depends on operating cadence (weekly GSC review, backlog hygiene).
- Start on the software pricing page, then create an account from the product.
Agency: outcomes and labor
- You pay for delivery — implementation, content, technical fixes, and reporting.
- Success depends on scope and access to stakeholders.
- Review agency packages and book a call when execution is the bottleneck.
When to buy both
Common pattern: software for diagnostics and prioritization; agency for heavy quarters (migration, redesign, local blitz).
For agencies selling the same stack
If you white-label or co-sell, mirror this split in your proposals: license line items vs service line items. It prevents procurement confusion.
Explore built for agencies and the sprint board for client roadmaps.