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Resources

SEO resources

Search Console guides, a free opportunity finder, AI search frameworks and the glossary: the same material our team uses on client work.

On this page

Practical guides for turning Google Search Console data into growth: how to read it, how to diagnose a drop, how to size and prioritize fixes, and how to report the results. Each topic starts with a guide that covers it end to end, then goes deeper.

Free tool

Search Console opportunity finderUpload your Search Console export and get the queries worth pushing, the snippets worth rewriting and a click forecast. Runs in your browser, no sign-up.AI visibility checkSee what Google's AI Overview and ChatGPT answer for one keyword, and who they cite.

Search Console analysis

Read the Performance report properly: what changed, where the demand is, what underperforms and where your pages compete.

How to analyze Google Search Console dataStart here. A repeatable way to analyze Search Console: what changed, where the demand is, what underperforms, where pages compete and what is missing, with the filter for each.High impressions, low CTRSeven reasons a page gets impressions without clicks, how to tell which one applies in Search Console, and the fix for each, from position to snippet to intent.Branded vs non-branded keywordsWhy every SEO report should separate branded and non-branded search, the regex to do it in Google Search Console, and the edge cases that make the split wrong.How to find and fix keyword cannibalization with Search ConsoleConfirm keyword cannibalization in Google Search Console, tell harmful overlap from harmless overlap, and choose between merging, redirecting, re-targeting and relinking.A one-hour weekly Search Console loopRelated guide.Search Console mastery (blog hub)Related guide.

Traffic drops and content decay

Find out whether you lost rankings, demand or clicks, then fix the pages that are slipping.

Organic traffic dropStart here. A diagnosis order for a drop in organic traffic: measurement, seasonality, indexing, Google updates, results-page changes, competitors and decaying pages, with the Search Console view for each.Content decaySpot content decay in Search Console, tell a ranking slide from falling demand, and decide per page whether to refresh, merge, redirect or leave it, with a refresh checklist.Content auditA content audit driven by Search Console data: pull clicks, impressions, links and conversions per URL, then keep, update, merge, redirect or remove each URL.Website redesign without losing SEORelated guide.Technical SEO for in-house teamsRelated guide.

Forecasting and prioritization

Estimate what each fix is worth in clicks, pick the quick wins and set targets you can defend.

SEO forecastingStart here. A practical SEO forecasting method built on your own Search Console data: a baseline, the uplift from specific fixes, confidence weights and three honest scenarios.Organic CTR by positionThe click-through rate each Google position usually earns, why your own curve differs, and how to tell whether a query's CTR is good for where it ranks.SEO quick winsStriking-distance queries, weak snippets, orphaned pages, decaying winners and split rankings: where to find each quick win in Search Console and how to ship it.SEO roadmapBuild an SEO roadmap from your own Search Console data: a scoring table, a 90-day sprint plan, a 12-month view and a copyable SEO strategy template.Prioritizing Search Console queriesRelated guide.

SEO reporting

Reports clients read: what to include, the KPIs that matter and a template to start from.

SEO reportingStart here. How to build SEO reports clients and managers actually read: the three layers of a report, the metrics that belong in each, cadence, attribution of work to results and what to leave out.SEO report templateA free monthly SEO report template: seven sections in the order clients read them, the question each answers, where the data comes from, and a filled-in example to copy.SEO KPIsTwelve SEO KPIs in four levels, from business results to technical health, with where each comes from, how to calculate it and the vanity metrics to drop.SEO dashboardHow to build an SEO dashboard people use: what to show for each reader, a widget-by-widget layout, Looker Studio vs a spreadsheet vs an app, and a checklist.SEO reporting toolsA balanced guide to SEO reporting tools: the criteria that matter, the main options by category, where each fits and how to run a trial before you commit.White-label SEO reportsWhite label SEO reports explained for agencies: what to brand, what a client portal adds, a monthly reporting workflow and the pitfalls that cost trust.SEO proposal templateA free SEO proposal template with each section explained, how to price it, how to use the prospect's Search Console data and audit, and how to follow up.Agency playbooks (blog hub)Related guide.

AI search visibility

How answer engines read, quote and cite pages, and how to measure whether they cite you.

The layers of modern search optimizationStart here. SEO, AEO, GEO, AIO, DEO and SXO in one model.Zero-click searchesZero-click searches end on the results page without a visit. See which SERP features cause them, how to spot them in Search Console and what to do about them.AI Overview trackingAI Overview tracking explained: what Search Console can and cannot show, three ways to track AI Overviews, a tracking sheet template and a review cadence.Anatomy of a page built for AI searchRelated guide.LLM citations and brand visibilityRelated guide.Free AI visibility checkFree tool.

Frameworks worth bookmarking

The layers of modern search optimizationSEO, AEO, GEO, AIO, DEO and SXO in one model: what each layer optimizes for, what it asks of a page, and how it is measured.Anatomy of a page built for AI searchTwelve parts of a page that decide whether an answer engine can read it, quote it and cite it, annotated on a worked example.

Learn

SEO guidesThe ranking guides in one index: the main guide, plus keywords, on-page, technical SEO, links and local search.SEO glossaryOver 100 terms, each on its own page with an example and how to apply it.AnotherSEOGuru App guidesHow to use every screen of the web app, with screenshots.iPhone appGet the beta, Live Activities, widgets and alerts.

Free tools

Free keyword research tool, ideas, clusters & intentFind SEO keywords and topic clusters from your seeds or Search Console themes. Group by intent, then map one primary phrase per page. Built for keyword research that turns into content, not endless spreadsheets.Free SEO audit, health score & prioritized fixesRun a free SEO audit checklist against your site priorities: indexation, Core Web Vitals, titles, and internal links. Get a clear health score path, then upgrade to full SEO audit services when you want done-for-you fixes.Google Search Console analytics workspaceExplore queries, pages, countries, and devices with filters built for SEO teams. Connect your property and act on real Search Console data.GSC query clusteringGroup Search Console queries by similarity to find content themes, gaps, and internal linking opportunities without spreadsheets.Semantic keyword clusters & topic plansPaste keywords and get AI semantic clusters with topic plans for editorial and landing page strategy.LLM citation & AI visibility trackingMonitor how your brand and URLs appear in AI answers and citations so you can optimize for Chat-style discovery.SEO health score & technical checksConsolidated health signals and prioritized fixes so you know what moves rankings versus noise.Internal linking intelligenceDiscover contextual internal link opportunities to distribute PageRank and support new content.Free ad preview tool: ChatGPT, Google, Meta, TikTok and moreWrite one ad and see it as a ChatGPT answer with citations, a ChatGPT sponsored answer, and Google Search, Google Display, Facebook, Instagram feed and Stories, TikTok, LinkedIn, X and Pinterest ads. Every character limit and Google editorial rule is checked as you type.Free SEO tools (meta, schema, CWV, and more)Generators and checkers for meta tags, schema, robots.txt, Core Web Vitals, and hreflang - run them in the browser. Start here if you searched for SEO tools.

From the blog

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AnotherSEOGuru App vs AhrefsWhere each one fits, feature by feature.AnotherSEOGuru App vs SemrushPrice, data sources and workflow compared.vs Search Console aloneWhat you get on top of the free Google tool.
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