Technical SEO Audits
Run comprehensive site audits with 60+ checks including Core Web Vitals, mobile-friendliness, and technical issues.
A technical SEO audit checks whether search engines can reach, render, understand and index the pages you want ranked — and only those pages. It sits underneath content and links, because a page that cannot be crawled or is quietly excluded from the index cannot benefit from either.
Run comprehensive technical SEO audits with 60+ automated checks. Identify Core Web Vitals issues, mobile-friendliness problems, crawl errors, duplicate content, and more. Get prioritized recommendations to fix technical issues that impact your search rankings.
Benefits
- 60+ automated technical SEO checks
- Core Web Vitals analysis
- Mobile-friendliness testing
- Crawl error detection
- Prioritized fix recommendations
How it works
- Enter your website URL
- System crawls your site
- Runs 60+ technical checks
- Generates comprehensive report
- Get prioritized action items
Ideal for
- SEO professionals auditing client sites
- Web developers fixing technical issues
- Businesses preparing for site launches
- Agencies providing audit services
The order the checks matter in
Technical findings are not equally urgent, and treating them as a flat list is the most common way an audit fails to produce results. Problems that stop a page existing in search at all outrank problems that make an existing page slightly worse.
A workable order is: can it be crawled, is it indexable, is the right URL canonical, does it render, is it fast enough, and only then the refinements. A missing meta description on a page that is excluded from the index is not worth anyone's afternoon.
- Crawlability — robots directives, redirect chains, server errors, orphaned pages
- Indexability — noindex, canonical targets, duplicate and parameter URLs
- Rendering — whether content that matters exists in the served HTML
- Structured data — valid markup that matches what is visible on the page
- Internationalisation — hreflang reciprocity and language signals, where relevant
- Performance — Core Web Vitals, measured on real templates rather than the homepage alone
- Internal linking — depth, orphans, and where authority actually accumulates
Why audits so often change nothing
Most audits fail for one of two reasons. Either they are a raw export of every warning a crawler produced, in which case nobody knows where to start; or they are a list of issues with no owner, no sequence and no estimate of what fixing each one is worth.
An audit is useful when it ends in an ordered plan: what to fix first, why that ranks above the rest, roughly what it takes, and how you will know it worked. The finding is the easy half.
Auditing a templated site
On a site built from templates — programmatic location pages, category pages, product pages — issues are rarely per-URL. One template defect reproduces across thousands of URLs, and one template fix clears them all at once.
That changes how you sample. Auditing every URL individually wastes effort; auditing one representative URL per template, then confirming the fix propagates, finds more in less time. It also changes severity: a defect on a template behind 2,000 URLs is a bigger problem than the same defect on a single page.
Frequently asked questions
What does a technical SEO audit cover?
Whether search engines can crawl your pages, whether those pages are indexable, which URL is canonical, whether the content renders in the served HTML, whether structured data is valid and matches the page, and whether performance and internal linking help or hinder.
How often should a site be audited?
It depends on how often the site changes. A site under active development benefits from a check each release, because most technical regressions arrive with a deploy. A stable brochure site rarely needs more than a periodic review plus a check after any migration or redesign.
Is a technical audit enough to improve rankings?
It removes what is holding you back rather than creating new demand. If pages were excluded from the index or unreachable, fixing that can change results quickly. If the technical base is already sound, the constraint is usually content or authority, and an audit will say so.
What is the difference between a technical audit and a site crawl?
A crawl is data collection — it lists what a crawler found. An audit interprets that data against how your site is actually built and what the business needs, then decides what matters and in what order. The crawl is an input to the audit, not the audit itself.