Hotels
Kipos Hotel
Hotel site with garden-themed design, amenities pages, and local SEO.
GREUenel
Project overview
Kipos Hotel is a live hotels project serving GR, EU markets in EN / EL. We delivered custom website build, local SEO focused on organic traffic, bookings and visibility across Google and AI answer engines.
Challenge
The client needed a site tourists trust, that ranks for competitive tourism keywords and converts visits into bookings or inquiries - without relying solely on OTAs or aggregators.
Approach
We designed mobile-first UX for hotels, implemented technical SEO from day one and structured content for local, GEO and AEO discovery. Hotel site with garden-themed design, amenities pages, and local SEO.
SEO - Technical & On-page
- Room-type and amenity landing pages targeting branded + “hotel in [destination]” queries
- LodgingBusiness / Hotel schema with offers, check-in times and geo
- Image alt text and gallery structure for Google Images and Discover
- Direct booking CTA paths to reduce OTA dependency in organic funnels
- Seasonal content hubs linked from homepage and navigation
GEO & AEO - AI search
- Structured FAQ and Q&A blocks formatted for LLM extraction
- Clear entity statements (brand, location, services) in first paragraphs
- Schema.org markup for Organization, WebSite and relevant business types
- Authoritative “about” and “how it works” pages for citation-worthy summaries
- Comparison and pricing transparency sections where appropriate for AI answers
Technical delivery
- Mobile-first responsive layout with accessible navigation
- Optimized LCP via hero image compression and font loading strategy
- Clean URL structure, XML sitemap and robots.txt configuration
- Security headers, HTTPS and form spam protection
- Analytics and Search Console integration from launch
Content & conversions
- Conversion-focused copy for bookings, quotes and contact intents
- Trust modules: testimonials, certifications and partner logos
- Multilingual content strategy aligned with target markets
- Internal linking from blogs/guides to commercial pages
- Ongoing content recommendations documented for the client team
Services delivered
Outcomes
- SEO-ready architecture from day one of launch
- Schema markup for rich results and local discovery
- Mobile-first UX for tourists booking on phones
- Content structure prepared for GEO/AEO growth