Villas Katerina
Seaside holiday villas in Mariou, Plakias & Myrthios, South Rethymno Crete — multi-property booking site with local SEO.
Project overview
Villas Katerina is a live villas & apartments project serving GR, EU markets in EN / EL. We delivered custom website build, local SEO focused on organic traffic, bookings and visibility across Google and AI answer engines.
Challenge
The client needed a site tourists trust, that ranks for competitive tourism keywords and converts visits into bookings or inquiries - without relying solely on OTAs or aggregators.
Approach
We designed mobile-first UX for villas & apartments, implemented technical SEO from day one and structured content for local, GEO and AEO discovery. Seaside holiday villas in Mariou, Plakias & Myrthios, South Rethymno Crete — multi-property booking site with local SEO.
SEO - Technical & On-page
- Live title tag: "Villas Katerina | Holiday Villas South Rethymno"
- Luxury villa keyword targeting for international English queries
- VacationRental / LodgingBusiness schema with capacity and amenities
- High-intent inquiry forms above the fold on mobile
- Photo-rich pages with WebP delivery and lazy loading below fold
- Cross-linking between properties when portfolio spans multiple units
- Meta description optimized for CTR: Seaside holiday villas in Mariou, Plakias & Myrthios, South Rethymno Crete. Book Villas Katerina.…
GEO & AEO - AI search
- Structured FAQ and Q&A blocks formatted for LLM extraction
- Clear entity statements (brand, location, services) in first paragraphs
- Schema.org markup for Organization, WebSite and relevant business types
- Authoritative “about” and “how it works” pages for citation-worthy summaries
- Comparison and pricing transparency sections where appropriate for AI answers
Technical delivery
- Mobile-first responsive layout with accessible navigation
- Optimized LCP via hero image compression and font loading strategy
- Clean URL structure, XML sitemap and robots.txt configuration
- Security headers, HTTPS and form spam protection
- Analytics and Search Console integration from launch
Content & conversions
- Conversion-focused copy for bookings, quotes and contact intents
- Trust modules: testimonials, certifications and partner logos
- Multilingual content strategy aligned with target markets
- Internal linking from blogs/guides to commercial pages
- Ongoing content recommendations documented for the client team
Services delivered
Live SEO snapshot
Title: Villas Katerina | Holiday Villas South Rethymno
Meta: Seaside holiday villas in Mariou, Plakias & Myrthios, South Rethymno Crete. Book Villas Katerina.
Outcomes
- Multi-villa property pages for Mariou, Plakias and Myrthios
- Direct inquiry / booking CTAs for South Rethymno guests
- EN/EL SEO for Crete holiday villa search intent