Free SEO tools (meta, schema, CWV, and more)
Generators and checkers for meta tags, schema, robots.txt, Core Web Vitals, and hreflang - run them in the browser. Start here if you searched for SEO tools.
The interactive tool runs on our secure app subdomain. Need done-for-you help? See SEO services, local SEO, or our SEO pillar guide.
Frequently asked questions about seo tools
SEO tools help you research keywords, audit technical issues, track rankings, analyze backlinks, and measure Search Console performance. Free checkers cover basics; paid suites scale research and monitoring.
Beginners should start with Google Search Console plus one free audit/checker and a simple keyword tool. Add a paid suite only when you need larger keyword databases or link data weekly.
Free tools are enough for audits, meta tags, and basic research. Paid tools win on depth of keyword indexes, historical backlinks, and competitor coverage, useful once you publish consistently.