Example report
Sample SEO report: a complete monthly client report, section by section
A real-looking monthly SEO report for an invented dental clinic, built the way AnotherSEOGuru App builds client reports from Google Search Console. Read it, print it as a PDF, then see what each section is for.
On this page
SEO report: Northside Dental
October 2026 · compared with September 2026 and October 2025 · northside-dental.example
Summary
Non-branded clicks rose 18% to 3,412, the best month on record, and organic search brought 47 appointment requests (up from 41). Most of the gain came from the new emergency dentist page, which reached position 4 within three weeks. Next month we focus on the implant pages, where 9 queries sit in positions 5 to 12.
Organic clicks over time
13 months, so seasonality is visible. Source: Google Search Console.
Ranking spread
Queries with impressions, by average position
Fewer queries in 11 to 20 is good news here: 13 of them moved up into the top 10.
Top queries
Non-branded, by clicks
| Query | Clicks | Position |
|---|---|---|
| emergency dentist springfield | 412 | 3.8 |
| dentist near me | 388 | 6.1 |
| teeth whitening springfield | 251 | 4.4 |
| invisalign cost | 176 | 8.9 |
| dental implants springfield | 149 | 7.2 |
Top pages
By clicks
| Page | Clicks | Change |
|---|---|---|
| /emergency-dentist | 968 | +212% |
| / | 1,544 | +4% |
| /teeth-whitening | 531 | +9% |
| /invisalign | 402 | -6% |
| /dental-implants | 357 | +11% |
Wins and losses
Queries with the biggest click changes vs September, with the reason
- emergency dentist springfield +298New page live on 8 Oct
- same day dentist +84Same page, new FAQ section
- invisalign cost -31A competitor's price page now ranks above us
- kids dentist -12Seasonal: school term started
Completed work
What we shipped in October and what it earned so far
- Published the emergency dentist page (8 Oct): +298 clicks, position 4
- Rewrote titles and descriptions on 6 service pages: CTR 2.1% → 3.0%
- Fixed 14 broken internal links found in the site audit
- Compressed homepage images: mobile LCP 3.6 s → 2.2 s
Opportunities
Found in Search Console, with an estimate of extra monthly clicks
| Opportunity | Queries | Est. clicks/mo |
|---|---|---|
| Implant pages in positions 5 to 12 | 9 | +180 to +310 |
| Low CTR on “invisalign cost” (CTR 1.4% at position 8.9) | 4 | +60 to +95 |
| Kids dentist page losing clicks for 3 months | 6 | +40 to +70 |
Estimates use the click-through rate each position usually earns. They are ranges, not promises.
Next steps
Highest priority first
- Expand the dental implants page with costs, recovery time and FAQs
- New title and description for the Invisalign page, testing a price range in the title
- Refresh the kids dentist page before the January peak
What is in this sample SEO report
A good monthly SEO report answers three questions in the first minute: did organic search grow the business, why, and what happens next. Everything else supports those answers. The sample above follows that order: a written summary with four KPIs, the trend, the ranking spread, the queries and pages behind the change, wins and losses with reasons, the work shipped, sized opportunities and next steps.
| Section | Question it answers | Why it is there |
|---|---|---|
| Summary | What happened and why? | Most clients read only this. Three sentences: result, main cause, next focus. |
| KPIs | Is SEO bringing in business? | Non-branded clicks and leads first, each compared with last month and last year. |
| Clicks over time | Is the growth real or seasonal? | 13 months on one chart shows seasonality, and the non-branded line shows what SEO earned. |
| Ranking spread | Are rankings improving overall? | Counts of queries in positions 1-3, 4-10 and 11-20 are easier to read than one average position. |
| Top queries and pages | Where does the traffic come from? | Names the searches and pages that matter, in the client's own words. |
| Wins and losses | What moved, and why? | Every big change gets a reason, including the bad ones. |
| Completed work | What did we pay for? | Links each piece of work to what it earned so far. |
| Opportunities | Where is the next growth? | Sized in extra clicks per month, as a range, so priorities are clear. |
| Next steps | What happens next month? | Three items, highest priority first. This is what the client agrees to. |
What makes an SEO report example worth copying
- It leads with non-branded clicks. Brand searches respond to ads and word of mouth. Splitting them out shows what SEO earned, as explained in branded vs non-branded keywords.
- Every number has a comparison. Last month and the same month last year, so a seasonal dip is not mistaken for a problem.
- It explains drops. The sample says why “invisalign cost” lost clicks and what will be done. Clients trust reports that admit bad news.
- It ties work to results. The emergency page shipped on 8 October and earned 298 clicks. That one line justifies the retainer.
- It is short. One page of summary, then supporting sections. Long reports full of charts are skimmed and forgotten.
- It names the data source. “Google Search Console” on the report lets the client verify every figure.
How to make this report for your own client
- 1
Connect Search Console
Sign in with Google and grant read-only access. Every property your account can see appears in the site switcher.
- 2
Open Reports and pick the client
Choose the site, the month and the comparison (previous period or last year).
- 3
Choose the sections
Keep the ones your client reads. Summary, KPIs, trend, queries, pages, wins and losses, opportunities, completed work and next steps are all available.
- 4
Add your branding
Your agency name, logo and colour, plus the client's logo. White-label branding is part of the Agency plan.
- 5
Write the summary
Three sentences in your own words. This is the part clients read first.
- 6
Send it
Download the PDF, email it from the app, or schedule it to go out every month or every Monday.
Prefer to write it by hand? The SEO report template gives the same structure as a fill-in document, and SEO KPIs explains which metrics belong in it. For agencies sending many of these each month, see white-label SEO reports.
What should a monthly SEO report include?
Can I download this sample SEO report as a PDF?
Are the numbers in the sample real?
How long should an SEO report be?
Is there a free SEO report generator?
Make this report for your own client in two minutes
Connect Google Search Console (read-only), pick a site and a month, and AnotherSEOGuru App fills every section of this report from live data. Add your logo, then download the PDF or schedule a monthly email. Search Console reports cost no credits on any plan, and new accounts get a 7-day free trial with no card.
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