Tours & travel
Cuba Travel Academy
Educational travel brand with course-style content and lead capture.
USEUen
Project overview
Cuba Travel Academy is a live tours & travel project serving US, EU markets in EN. We delivered custom website build, content creation focused on organic traffic, bookings and visibility across Google and AI answer engines.
Challenge
The client needed a site tourists trust, that ranks for competitive tourism keywords and converts visits into bookings or inquiries - without relying solely on OTAs or aggregators.
Approach
We designed mobile-first UX for tours & travel, implemented technical SEO from day one and structured content for local, GEO and AEO discovery. Educational travel brand with course-style content and lead capture.
SEO - Technical & On-page
- Destination hub architecture with island/region silos and excursion child pages
- TouristTrip / Event schema where applicable for rich results
- FAQ blocks targeting “things to do”, “best tours” and long-tail questions
- Content clusters for internal PageRank flow to money pages
- Blog and guide articles supporting transactional landing pages
GEO & AEO - AI search
- Structured FAQ and Q&A blocks formatted for LLM extraction
- Clear entity statements (brand, location, services) in first paragraphs
- Schema.org markup for Organization, WebSite and relevant business types
- Authoritative “about” and “how it works” pages for citation-worthy summaries
- Comparison and pricing transparency sections where appropriate for AI answers
Technical delivery
- Mobile-first responsive layout with accessible navigation
- Optimized LCP via hero image compression and font loading strategy
- Clean URL structure, XML sitemap and robots.txt configuration
- Security headers, HTTPS and form spam protection
- Analytics and Search Console integration from launch
Content & conversions
- Conversion-focused copy for bookings, quotes and contact intents
- Trust modules: testimonials, certifications and partner logos
- Multilingual content strategy aligned with target markets
- Internal linking from blogs/guides to commercial pages
- Ongoing content recommendations documented for the client team
Services delivered
Outcomes
- SEO-ready architecture from day one of launch
- Schema markup for rich results and local discovery
- Mobile-first UX for tourists booking on phones
- Content structure prepared for GEO/AEO growth