The audit starts with the foundations: can Google read and index the pages you want, and only those. This is where the problems that cancel out every later effort show up - duplicates, wrong canonicals, pages left out of the index, broken internal structure.
Next come on-page and content: which pages target the same query and compete with each other, where coverage is missing, and what to fix in titles and headings. Keyword research and competitor gap analysis show where there is realistic room to grow.
Core Web Vitals and speed get their own chapter, because they affect both rankings and conversions.
You get a prioritised fix roadmap - what first, what next and why - not a list of warnings exported from a tool.
In hospitality and tourism markets, search is seasonal and often in other languages: demand builds months before arrival, and much of it passes through OTAs. We work so that direct bookings are not lost along that path, with multilingual targeting where there is real demand.