Local searches are decided in two places: the Google map pack and the organic results below it. Your profile and your website have to work together for you to appear in both.
We start with the Google Business Profile - categories, services, photos, questions - and with consistent citations and NAP, because mismatched business names, addresses and phone numbers cost you trust with the algorithm.
Alongside that we build local keywords and landing pages targeted by area, where demand justifies it - for example Παλιά Πόλη, Γουβιά and Παλαιοκαστρίτσα.
A review strategy closes the loop: a steady flow of reviews and replies to them, which count both for rankings and for how many people call.
In hospitality and tourism markets, search is seasonal and often in other languages: demand builds months before arrival, and much of it passes through OTAs. We work so that direct bookings are not lost along that path, with multilingual targeting where there is real demand.