SEO for doctors and medical practices

Search intent

SEO for medical practices: what patients search

Patients search in three ways: by specialty and area («cardiologist athens»), by symptom or condition, and by the doctor’s name after a referral. Each needs a different page. We map the searches in your specialty and area first, then decide which pages the site needs.

• ✓Specialty plus area searches go to the practice and Google Maps
• ✓Symptom and condition searches go to clear, reviewed information pages
• ✓Name searches go to a complete doctor profile, not a directory listing

Local SEO

Local SEO and Google Maps for doctors

Most patient searches are local, so the Google Business Profile matters as much as the site. We set the correct primary category for your specialty, keep name, address, phone and hours identical everywhere, add real photos of the practice and link each location to its own page on the site.

• ✓Correct specialty category and services on the profile
• ✓Consistent details across the profile, the site and medical directories
• ✓A separate page for each practice location

Local SEO service

E-E-A-T

Specialty pages and medical E-E-A-T

Google holds health content to a higher standard because it can affect people’s wellbeing. Clinical pages need a named author with real credentials, a visible review date and sources a patient can check. We write with you, and every medical text is approved by the doctor before it goes live.

• ✓Author bio with specialty, training and medical association registration
• ✓Medically reviewed date and references on clinical pages
• ✓Plain language that explains, without promising outcomes
• ✓MedicalClinic, Physician and FAQ structured data where it applies

Booking and privacy

Online booking and patient privacy (GDPR)

Health information is special category data under GDPR, so the site should collect as little of it as possible. We connect the booking system you already use or add a simple appointment request, keep forms to what is needed to arrange a visit, and make sure consent, the privacy notice and cookie settings are in place.

• ✓Booking or request form without free-text symptom fields by default
• ✓HTTPS, a clear privacy notice and cookie consent
• ✓No patient data in analytics, URLs or email subject lines

Reviews and ethics

Reviews within medical ethics rules

Reviews influence both rankings and the patient’s decision, but a practice cannot handle them like a shop. We help you ask for reviews in a way that is allowed, reply without revealing that anyone is a patient, and keep the site free of claims that medical ethics rules restrict, such as guaranteed results or comparisons with colleagues.

• ✓No incentives for reviews and no filtering of who is asked
• ✓Replies that never disclose treatment or confirm a patient relationship
• ✓No guaranteed outcomes or superlatives about treatment