Resources
Deep reads, product deep-links, and the same modules our agency uses with clients.
Glossary
SEO glossary — definitions, examples, and links to features and tools.
Blog
- Why we split software pricing and agency pricing (and how to choose)
Clear positioning between self-serve SEO software and done-for-you retainers — reduces confusion and improves conversion quality.
- Technical SEO for In-House Teams — Audits, Priorities, and Buy-In
Hub for crawl budget, rendering, structured data, and performance — written for teams shipping through engineering queues.
- Search Console Mastery — From Raw Data to a Weekly SEO System
Hub for editorial content on Google Search Console — queries, pages, debugging, and turning exports into prioritized work.
- AI & LLM Visibility — Measure What Models Say About Your Brand
Pillar hub for generative search, citation tracking, and building content that earns mentions in AI answers — responsibly.
- Agency Playbooks — Delivery, Reporting, and Scaling Client SEO
Hub for operators running retainers — scoping, narrative reporting, and when software augments headcount.
- Medical SEO — The Ultimate Guide for Growing Your Practice
SEO for doctors, surgeons, and med spas — YMYL, E-E-A-T, local patient intent, and compliance-friendly content patterns.
- The Ultimate Guide to Local SEO for Home Services
How plumbers, HVAC techs, and contractors can dominate Google Maps. Stop buying leads and start owning them.
- LLM Citations and Brand Visibility — A Sober Measurement Guide
What "being cited by AI" means, how to sample responsibly, and how to connect efforts to real business outcomes.
- Internal Linking Audit Checklist for In-House SEO Teams
Find orphan pages, over-linked footers, and anchor text patterns that waste crawl budget — with a pragmatic fix order.
- A one-hour Google Search Console ops loop for in-house teams
A repeatable weekly checklist — segment performance, cluster queries, pick three ship items, and validate in rank tracking (aligned with platform workflows).
- A Practical Framework for Prioritizing Search Console Queries
Score impressions, clicks, position, and intent so your backlog reflects revenue — not spreadsheet anxiety.
- Google Business Profile Masterclass — Dominate Local Search
Step-by-step guide to optimizing your Google Business Profile. Categories, photos, reviews, and the Posts strategy that keeps your profile active.
- Using an SEO glossary to strengthen internal links (without spam)
How glossary hubs support entity clarity, hub-and-spoke linking, and safer anchor patterns — with a workflow that points to product modules.
- DIY SEO vs. Hiring an Agency — The Honest Truth for Business Owners
Should you do your own SEO or hire an agency? Costs, time commitment, and results — with a clear decision framework.
Product intents
- Google Search Console analytics workspace
- GSC query clustering
- Semantic keyword clusters & topic plans
- LLM citation & AI visibility tracking
- SEO health score & technical checks
- Internal linking intelligence
- Free SEO tools (meta, schema, CWV, and more)