Projects, brand terms and switching sites
How projects work, why brand terms matter and how to manage many sites.
In this article
Each Search Console property you work on is a project. A project keeps the settings the rest of the product relies on: brand terms, competitors, the market you target and any linked client.
What to set up first
- Brand terms: the names people use when they search for you. They split brand from non-brand demand, which is the traffic SEO work actually wins.
- Competitors: up to six sites you compete with. They power the keyword gap, backlinks, share of voice and AI visibility comparisons.
- Market: the country and language you target, used for keyword data and live results-page checks.
Switching between sites
Use the site switcher at the top of the sidebar, or press ⌘K and type the domain. All sites shows every project on one screen with its trend, drops, top movers and open fixes, which is the fastest way to see where to look first when you manage many sites.
Tip:Your plan sets how many projects you can have: 3 on Launch, 10 on Growth and 30 on Agency.
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