A 10-minute weekly routine
The quickest way to get value every week, step by step.
Most of the value comes from doing a few things every week. Here's the routine we recommend.
- 1Open This week and read the search health score and the metric tabs. Anything red is worth a look.
- 2Go through This week's fixes. They're ordered by estimated clicks, so start at the top.
- 3Send the fixes you agree with to Tasks with Plan the push or Rewrite the title.
- 4Ship one or two of them. When a task is done, mark it shipped so we can measure it.
- 5Check Tasks → Results for fixes shipped a few weeks ago and see what they earned.
Once a month
- Run a Site audit and compare it with the previous crawl.
- Review Rank tracking and the rankings distribution for your most important keywords.
- If you report to someone, send a Client report for the month.
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