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Travel agency SEO turns the programmes you already sell into pages people can find. A group departure, a honeymoon package or a school trip needs its own URL, with the day-by-day plan and a request form, instead of a PDF linked from the homepage.
If the only copy of a package is a PDF, Google has little to index and the guest has to pinch-zoom a brochure. Each current departure gets a stable page: the plan, what the price includes, the dates, and a form.
Destination pages should be practical answers from your agency, not a copied encyclopedia. They exist to help someone choose a package you sell.
TravelAgency schema and a Google Business Profile per branch keep the name and phone consistent. Reviews belong to the office that served the trip.
School groups and closed departures still need a page if you want them found. When the dates pass, the page should say so, rather than keep inviting requests for a trip that left.
Day by day, what the price includes, departures and a request form on a stable URL.
Practical answers from your agency, not copied descriptions.
Structured data for the office and the branches, consistent everywhere.
Reviews, photos and a link to the trips that office sells.
Programmes become pages a phone and Google can both read.
Requests per package and destination, and what changed.
Patterns with a booking in them. The list for your business comes from Search Console and the audit, not from this page.
We do not open a page per village with the same paragraph and a new name. These notes say what is different, and link to the local SEO page for that place.
City agencies often sell both outbound packages and inbound day trips. Those are different pages.
An island office selling excursions is a different page from an outbound package.
Inbound Crete programmes are searched by area, not only by the agency name.
Hotel packages and excursions are separate from a flight-and-hotel brochure.
British guests search the package in English before they call the office.
Local excursions and outbound holidays need different URLs.
Only projects that already appear on the work pages. No extra numbers.
Same data, same tool, same account. Only who ships the fix changes.
Connect Google read-only and get the fixes that win the most clicks, ranked and estimated, for every site you manage.
Monthly SEO ranked by what brings customers: technical fixes, content and links, in that order.
Both? Use the App every day and let the team take the heavy work. One account, one source of truth.
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Current programmes become pages. The PDF can stay as a download. A PDF alone is not enough for Google or for a guest on a phone.
Only if the page says the dates have passed and points at the next similar trip. A page that still invites bookings for a departure that left is a trust problem.
One Google Business Profile per branch that meets customers, with that office’s phone and reviews. A single listing for every city you sell trips to is not the same thing.
No. Inbound programmes, honeymoons, school groups and excursions all qualify, as long as each one you want found has its own page.
Send the site. You will see where direct bookings leak before you commit to the work.
Send us your website. You get the issues that cost you customers, what to fix first and a fixed price, in your language.
Connect Google read-only and get the fixes that win the most clicks, ranked and estimated, for every site you manage.
A short audit, and a fixed price if you want the work done.
